Will “ACH” Ever Become a Household Word?
To achieve the branding status of Band-Aid or Kleenex – household words that consumers regularly substitute for any number of actual product names – is a marketer’s dream. NACHA, the organization that...
View ArticleTeens Make Knee-Jerk Financial Decisions
Between the ages of 13 and 19, teens begin to make more of their own decisions. Everything from the daily choices like which pair of shorts to wear to the major decisions like which college to attend...
View ArticleCheck Out No-Check Checking
As your financial institution (FI) works to offer the right product mix to retain your current customers and attract new ones, there’s a new option to consider adding to your product mix: Check-free...
View ArticleThe Lifespan of a Prepaid Card
According to new research from the Federal Reserve Bank of Philadelphia, prepaid cards have a lifespan of six months. That is, on average, how long customers will use one prepaid card before moving...
View ArticlePrepaid Cards Increasingly Popular
New findings in the Javelin Strategy and Research report, Prepaid Cards and Products in 2012: Enabling Financial Access for Underbanked and Gen Y Consumers, reveal prepaid card use was up almost 18...
View ArticlePrepaid Cards for Jobless Benefits
In an effort to save money and be more efficient, 42 states in the U.S. now direct deposit monthly unemployment benefits to out-of-work consumers on reloadable prepaid cards, rather than mailing paper...
View ArticleRetailers Continue to Enter Prepaid Card Arena
Walgreens recently announced its plans to launch a prepaid debit card. The new Balance Financial prepaid card will serve as an alternative to cash and will offer a range of financial services including...
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